Doubling down on meat: is the UKs love affair with vegetarian food over?

McDonalds, Wagamama and others scale back plant-based choices in the UK in favour of high-margin meat-led dishesIn 2021, vegetarianism and veganism were booming and menus reflected it. Restaurants and fast-food chains rapidly expanded their meat-free offerings, racing to meet growing demand from diners. McDonalds launched its first plant-based burger, joining a wave of operators embracing non-meat options.Fast forward to 2026 and the landscape looks markedly different. Last month, the fast food ...